Professional Makeup Artist | Organic Chemist | Educator

Tuesday 8 December 2015

BH Cosmetics Wild Eyeshadow Palettes - Review & Swatches

Hello makeup junkies! Today we will be talking about baked eye shadows from the BH Cosmetics Wild series. It featured three nine-shade all baked shimmer eye shadow palettes, two of which I currently own: Wild Child and Wild & Free. The great thing about baked shadows is that they have a sophisticated shine, which is not over the top, and may be used wet or dry.

Product Claims

Build lustrous and exotic eye looks with this palette of nine totally gorgeous, baked eyeshadows. Whether you want to go neutral, bold or add a pop color-- you’re sure to find a shade to fit your mood. Featuring highly-pigmented, wet-to-dry shadows with a lightweight feel that delivers fierce color impact to satisfy your desire to be absolutely wild!

What Do I Think?

The Wild palettes come in light weight, travel-friendly, square cardboard packaging with a mirror incased on one side covered by a transparent plastic sheet and magnetic closure. They both showcase different themes so their designs vary too. Wild Child is based on neutrals with some corals and purples thrown in for good measure. It has a leopard print packaging with hints of pink. Wild & Free has tiger stripes running down its cover in black and teal and Aztec yellow around the mirror. It contains earthy greens and browns with splashes of blues and purples.

First let us look at Wild Child. If you love shimmers and prefer staying on the safe side with neutrals then this is for you. It has a creamy white, deep violet, mauve, golden brown, bright coral, antique gold, deep chocolate brown, pale coral and a light rosy brown. All these work wonderfully on the lid and the lighter colours serve to brighten up the inner corners. The texture is soft and creamy with minimal fall out using the right brush and technique. As you may notice from the swatches the lovely baked appearance dulls down the colour you actually see in the pan so it is appropriate for daytime as well.

I was very excited about Wild & Free but was disappointed by the shades I was anticipating the most. It contains a Nutella-brown, intense blue, pale frosty blue, light green with gold shimmer, vibrant copper, forest green, bright purple, sea green and a pale gold. The pale frosty blue, intense blue and bright purple had quite poor texture with loads of fallout and low pigmentation. You can make them work by using a pencil/cream base or a matte shadow underneath of a similar colour. A fixing spray like MAC Fix plus or the Stageline one could help solve some issues too. The rest of the shades presented no such problems and glided on smoothly.

The swatches were taken dry over a drugstore eye primer. I highly suggest using a good eye primer and matte eye shadow in a similar or nude colour underneath all the shades to increase longevity. They cannot withstand oily lids on their own if you are getting dolled up for an event. They start creasing after 5-6 hours even with an eye primer if you have oily eyelids or a habit of applying moisturizer on your eye lids like me.

If you can grab these at retail or sale price then it is a good bargain. However, if you plan to pre-order them or get from a Facebook page’s instock items, they may cost around PKR 1500 each. Since the quality is inconsistent and I have not yet tried the third one: Wild at Heart, I don’t recommend Wild & Free to regular folks. Unless you are an eye palette hoarder like me and don’t mind spending a few extra bucks or effort in making some shadows work, steer clear. Wild Child is the one I would recommend because I have no complaints about its quality and I adore the shade range.


PKR 1500


BH Cosmetics official website


Good texture
Minimal fallout
Good shade range
Attractive packaging
Travel friendly
Use wet or dry


Some problematic shades

My Rating

Wild Child 4/5
Wild & Free 3/5

Have you tried any of the BH Wild baked eye shadow palettes?


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